An Investigation on Consumer Sociability Behaviour on Facebook

The paper aims to investigate nuanced characteristics of messages (i.e., vividness, interactivity, emotionality) that foster consumer sociability behaviour in terms of likes, comments and shares on a company Facebook page. The data were obtained from an international hotel Facebook page between 14 January 2015 and 14 January 2016. The company messages (144) have been investigated analysing content and text using the Linguistic Inquiry and Word Count Software (LIWC). The results reveal that messages with a low or medium level of vividness exhibit higher levels of liking, commenting, and sharing. Messages with a medium level of interactivity also generate more comments and shares. Finally, emotionality is strongly related to consumer sociability behaviour increasing likes, comments and shares. Concerning vividness and interactivity the study presents counterintuitive results respect to mainstream literature and offers insights while recommending that additional research should be carried out. These new insights help companies to understand how to develop relationships with consumers on their official Facebook pages

Transforming a highly tactile entrepreneurship course “ideas to innovation” to an entirely online delivery model: lessons for theory and practice

Recent changes in education due to COVID-19 required a shift from classroom to online delivery. This chapter illustrates how a highly complex training program, Ideas to Innovation (i2i), responded to this challenge. i2i is based on experiential learning including a variety of activities carried out both in large and small groups with the intention to raise delegates’ entrepreneurial self-efficacy. In this case study, we illustrate the process by which the program was delivered online for the first time since its existence and how the online delivery of an entrepreneurial program contributed to participants raised level of entrepreneurial intent. We took a qualitative approach by conducting structured (written) and semi-structured interviews with participants. We triangulated the data with insights and reflections of the facilitators engaged in the online delivery. The findings indicate that even when i2i is delivered online, it raised participants’ level of entrepreneurial intent. We also found that digital interaction and collaboration among participants and facilitators on various platforms promoted the development of an entrepreneurial mindset. By highlighting this change in delivery and design, we contribute to the ongoing debate of digitally supported education for entrepreneurship and provide insights to redesign entrepreneurial training programs

Barriers to bike and e-scooter sharing usage: an analysis of non-users from five European capital cities

In recent years, shared micro-mobility, particularly bike sharing systems (BSS) and e-scooter sharing systems (ESS), has emerged in many countries with the premise of fostering a more sustainable and healthier urban living. However, available research predominantly focuses on the users of these systems, while non-users and their opinions are often neglected although they may be also perceived as potential users. This study focuses on a less researched aspect of bike and e-scooter sharing systems: what are the reasons for not using these systems. Through the use of a comparative and survey-based research carried out in 2021 in five European capital cities (Budapest, Lisbon, Rome, Vilnius, and Warsaw), this research discloses the main drivers and behavioral attitudes towards the non-use of BSS and ESS during the coronavirus pandemic, when these means increased in importance as an alternative to public transport due to health and safety concerns. The analysis revealed that the main barriers to non-users are mainly external and infrastructural, such as other modes of transport being more convenient; safety concerns about riding in traffic; poor road conditions; lack of dedicated cycle networks, and destinations being too distant to be reachable by bike or e-scooter. These findings indicate that the further development and deployment of BSS and ESS in European cities primarily depends on local administrations, and urban transportation policies, and not so much on the users’ attitudes and adaptability

5th International Conference on Time Perspective

Book of abstract

Emotion contagion in leadership: Followercentric approach

The main purpose of this article is to explain leadership process from followercentric perspective through emotion contagion theory. The article provides overview of followercentric approaches in leadership research and emotion contagion theory with the recent developments of (social) neuroscience and psychology, which allowed examining emotions in a more comprehensive way. Finally, the conceptual model of emotion contagion in leadership process is presented. Emotion contagion is rarely addressed in leadership context. This article contributes to stimulation of this debate and discussion on still underrepresented subjects in leadership research, such as followercentric approach, importance of emotions in leader-follower communication, and emotional contagion theory in leadership context. Moreover, the proposed model is an integrated model that can be considered in empiric research, including the most recent developments in alternative methods (e.g. (social) neuroscience methods in leadership), enabling further development of leadership theory and contributing to leadership effectiveness

Emotionally-rich brand post and consumer sociability behavior on Facebook: what does really work?

Recently, social network sites (SNSs) have become extremely popular and play an important role in the everyday lives of consumers. Empowered by SNSs, a consumer has become more active and spend more time with their family, friends or even companies online. Companies may communicate and exchange product or service-related information with consumers on official company’s Facebook page. Therefore companies seek to encourage online conversations for several beneficial outcomes such as building and maintaining a relationship with their consumers, achieving consumer loyalty. Hence, companies not only need to gain a better understanding of consumer sociability behavior but also need to understand what emotional cues of brand posts encourage consumer sociability behaviors on Facebook brand page. The purpose of this paper is to explore the emotional features of brand posts and media types that facilitate different consumer sociability behaviors on Facebook. This study used liking, commenting and sharing behavior and diverse emoji reactions (e.g., love, haha) as a sociability behavior measures of consumer engagement. This study follows neuromarketing approach and uses a mixed-methods research followed by an analysis of content and text performed with the Linguistic Inquiry and Word Count (LIWC) Software, and emotions in photos by using FaceReader Software. A content analysis of 1, 821 brand posts was conducted from the hotel brand Facebook pages of 18 brands during one year from 30th of June in 2017 and reverse order. The results demonstrated that the number of liking, love, haha, wow, sharing can be facilitated by images. Brand post with emoticons and emoji generate liking behavior on Facebook. Findings indicate that the number of likes, love can be increased by emotionally-rich images. Brand post accompanied with social words exhibits liking behavior

Post-pandemic city and light sharing mobility: a comparative analysis of Budapest, Lisbon, Rome, Warsaw and Vilnius

Bike sharing systems have become a common feature of the modern urban landscape in many European cities (Shaheen et al. 2010; McKenzie, 2019), and recently a bewildering variety of mostly battery-powered vehicles – such as electric scooters – have been scattered all over the sidewalks of major urban centres, providing residents and visitors with a new mode of light and sustainable personal transportation. Scientific studies on bike-sharing systems list a number of impacts – potential and actual, positive and negative – some of which can be extended to e-scooter sharing services (hereafter ESSs) for which, due to their recent advent, empirical studies and research are still limited

Barriers to urban mobility sharing in European cities: why people resist bike and e-scooter sharing systems

Over the past few years, urban shared micro mobility systems - such as bike and e-scooter sharing schemes - have been promoted in many European countries as means to foster a more just, sustainable, and healthier urban life. Accessing these systems might be more affordable for vulnerable and low-income social groups than other means of transportation, and therefore could foster social and labour market integration of groups such as youths and/or the unemployed, via affordable access to effective urban transportation. When the Covid-19 pandemic hit, emphasis on light and shared mobility systems was reinforced, and such schemes were promoted by several national and local governments as safer and feasible alternatives to public transportation and private cars. There is currently a scarcity of research on the use of these means of transportation during the Covid-19 period, but this article aims to address an even less examined research topic, namely the motivations of non-users. What are the resistance points from potential users who have access to these services but do not wish to reap their transport, environmental, and social benefits? The analysis provides results from a comparative and survey-based research carried out in 2021 in five European capital cities: Budapest, Lisbon, Rome, Vilnius, and Warsaw, and discloses the principal motivations of non-users of bike and e-scooter sharing systems before and during the pandemic period, when these means were strongly promoted for safety and health reasons